Constant A/B testing of your landing pages is guaranteed to increase your conversion rates and ROI.
Website and Landing Page Audit
Before we can implement a test, we perform an in-depth audit of your website, landing pages and traffic sources. It's important to understand where your traffic is coming from, how much traffic your landing pages are generating, and how consistent and reliable that traffic will be over time.
These factors will influence what we actually test, and how much traffic we send to our control page versus our variable page.
Once we've determined the best elements to test on your landing pages, we'll get to work actually implementing these tests.
Sometimes we'll be testing a headline, which will be implemented via dynamic scripts placed on your site, but sometimes we'll design entirely new landing page to use as our test page. Either way, we structure our tests in a way that generates reliable, practical and actionable data.
Data Analysis and Test Results
Landing page testing can vary in length and scope based on the volume of traffic and the number of simultaneous tests being run.
Once the test generates a statistical significant result between our control and test subjects, our team analyzes the data to determine which metrics we should be focusing on, as well as what changes should be implemented on the landing pages based on the test results.
Test ... Test ... Test Again
Landing page A/B testing is never finished. There is always more improvements to be made and there are always more elements that should be tested.
If we've improved the form conversion rate on a sales form by 2%, we want to improve that form conversion rate again by running another test.
A consistent and long-term testing approach always yields the best results and the most significant improvements over time.
Our A/B Testing Tools
Here are just some of the tools we use to run effective A/B tests.
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