As it became clear that quality traffic was being squandered away with a poor user experience and confusing website, we knew something had to be done about the conversion rate.
We created a sleek and simple responsive website, and completely redesigned the home, category, and product pages. We also performed SEO optimization to target organic traffic through long tail keywords.
Within 5 months of deploying the new mobile-optimized site, Funeral Pamphlet’s organic traffic increased by 88%, with the mobile bounce rate decreasing by 27%!
Thanks to a better understanding of the buyer’s most pertinent pain points and making add-on services more prominent, revenue increased by 164% and conversion rate by 71%!