Our ROI-focused approach will help you sell more & increase profit margins.
Before we can even start structuring your campaigns, we need to understand your business. We'll take the time to research your industry, understand your competitive landscape and develop an understanding of your product catalog. We'll focus on learning which of your products generate the highest margins, what your break even return on ad spend is, and which products and product categories are most important for you to promote.
Shopping Feed Analysis
Every Google Shopping campaign relies on a product feed that runs through Google Merchant Center before AdWords can show any ads. A properly formatted and optimized product feed is integral to the long term success of your campaigns. We'll take over the management and optimization of your product feed, plugging your feed into third party partners of ours who specialize exclusively in optimizing product feeds of any size and complexity.
Google Analytics Integration
AdWords provides a lot of data with regards to campaign performance, but the story is incomplete without a more detailed understanding of how your website visitors are actually interacting with your website once they've clicked on a Shopping ad. That's why we make sure your analytics tracking is set up properly; so we can use that data to enhance our optimizations and reporting of your Google Shopping campaigns. Google Analytics also allows us to use AdWords campaign data to create highly targeted remarketing audiences.
Without conversion tracking setup properly, every optimization would be simply a best guess. With complicated checkout systems, e-commerce conversion tracking can get tricky. We have extensive experience working with custom sites and popular checkout integrations alike, as well as ecommerce stores with longer sales cycles. Whatever you sell, there's a way to track revenue back to each ad click ... and we won't launch a single ad campaign before we know that we're tracking revenue accurately.
Unlike Google Search campaigns, Google Shopping ads don't use keywords to target your ads. Because Google uses the information in your product feed to determine which query to show an ad for, it's important to setup your feed in a way that allows you to bid the right dollar amount for each search query. That's precisely why we use precise product segmentation in your feed – to allow us to bid aggressively on products more likely to sell and bid more conservatively on lower value items less likely to convert at a higher lifetime customer value.
Bidding & Budget
Ultimately, what we bid for each search determines whether or not we'll get an ad impression, and how much we'll pay for a click should our ad receive one. Intelligent bidding is the heartbeat of your Google Shopping campaigns. From automated return on ad spend bidding algorithms to product specific bidding, our team has the insights and strategies to test and test again, always looking for better ways to generate more high quality traffic for less cost.
Optimizing your Google Shopping campaigns on an ongoing basis is the value our team ads month over month. The data your campaigns generate is invaluable, and we use all of it to your advantage. Optimizations include product segmentation, product feed optimization, restructuring campaigns, using priority settings to customize query-level bids and collaborating with you to find new ideas to increase the lifetime value of your customers.
Our PPC Management Tools
Here are just some of the tools we use to optimize campaigns.
Request A Marketing Proposal
Please fill out the form below to receive a free quote for our search marketing services. Select what services you are interested in below and we’ll contact you as soon as possible.